- New
Brand & Store Build
Wild West Wears was a brand built from the ground up. Ranksgiving handled the identity and the storefront so it launched with a clear point of view.
About Wild West Wears
A Western leather apparel brand — jackets, vests, dusters and rugged workwear — positioned around durable, identity-driven clothing rather than throwaway fashion.
The challenge
We shaped the brand from naming and visual identity through product architecture and a craftsmanship-led storefront. Collection and product copy sold Western identity and long-term ownership, and the store was structured mobile-first around real leather and honest fit information.
Services Used:
STRENGTH IN NUMBERS
Business impact
A focused, launch-ready Western leather brand with a coherent identity and a store built to convert — shaped from naming and visual identity through to a mobile-first, craftsmanship-led storefront.
Naming and visual identity built from scratch
Craftsmanship-led storefront and product architecture
Store structured around real leather and honest fit
Not another fashion store — a brand with a point of view
Wild West Wears was built from the ground up: naming, visual identity, product architecture and a craftsmanship-led storefront, all shaped around durable, identity-driven Western leather clothing rather than throwaway fashion.
Not another fashion store — a brand with a point of view.
- Naming, brand identity and visual system
- Product architecture across the collection
- Craftsmanship-led product and category copy
- Mobile-first storefront build
Built
Naming and visual system from scratch
Coherent
Craftsmanship-led storefront and product architecture
Converts
Mobile-first, honest-fit product experience
