ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Ranksgiving
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than getting your ads to appear on Google. Plenty of agencies set up a campaign and leave it running without touching it again. The real work is in getting the people who click through to actually contact you — that’s what separates a campaign that spends money from one that makes it.
Real certified Google Ads professionals
Get a team that manages your campaigns hands-on — not on autopilot — combining strategy and day-to-day optimization to hit the goals that actually matter to your business.
what you get
What is included in our paid search marketing services?
When you partner with Ranksgiving, you’ll gain access to our full range of paid search services. These services are designed to optimize every facet of your paid advertising, including:
services
services
services
ad services
services
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
services
Remarketing services
Ranksgiving sets up remarketing through Google Ads, tracking which pages your visitors browse and delivering relevant ads to bring them back. We handle the tracking setup and write the ad copy that gets their attention the second time around.
services
Geofencing ad services
Ranksgiving sets up geofencing campaigns that target ads to people within a specific radius of your business — useful for local promotions, events, or competitor locations. We handle the geofence setup and integrate it into your Google Ads strategy.
ad services
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Built around your budget, not ours
We structure campaigns around your actual budget and goals — not a one-size-fits-all package — so every dollar spent has a clear job to do.
“SEO takes months, paid search shows movement fast — we’ll tell you that upfront too, since fast isn’t always cheap. What you’ll see along the way is real movement: a lower cost per lead, fewer wasted clicks, and campaigns that actually convert.”
The Ranksgiving Team
The proof is in the numbers
Why paid search Ads can bring in the numbers
28-day
Reporting cycles that show cost per lead and conversions — not just clicks
100+
Global clients we’ve supported across SEO, PPC & Social
Budget-first
Every campaign structured around your actual budget and margins, not a generic package
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
