- $10K
Monthly Revenue
Wardler came to Ranksgiving with a clear commercial goal: turn organic search into actual ecommerce revenue, not just traffic. We built a connected system across the site’s structure, content, and product pages so that visibility translated into sales.
About Wardler
Wardler is an ecommerce brand competing in a crowded category where most stores chase traffic and never see it in the bottom line. The site had potential but no search foundation tying its pages to how customers actually buy.
The challenge
We treated the store as one system rather than a set of isolated pages. Site architecture was rebuilt to support search; category and product pages were optimised around real purchase intent; and conversion tracking was put in place so every improvement could be measured against revenue, not vanity metrics.
STRENGTH IN NUMBERS
Business impact
Since partnering with Ranksgiving, Wardler has seen organic search become a genuine revenue channel rather than a vanity metric. Site architecture, category pages, and product content were rebuilt around real purchase intent, with conversion tracking in place to tie every change back to revenue. The outcomes of the partnership include:
Monthly organic revenue
Organic visitors per month
Revenue tracked back to organic traffic
A system built for revenue, not vanity metrics
As part of the engagement, Wardler worked directly with a dedicated Ranksgiving strategist who tied site architecture, content, and product pages into a single system built around one goal: converting search visibility into actual sales.
Wardler is proof of a simple principle: traffic only matters once it becomes revenue.
- Site architecture rebuilt for search
- Category and product pages optimised for purchase intent
- Conversion tracking tied to revenue
- Internal linking to move visitors from discovery to purchase
1
System connecting structure, content, and product pages
0
Vanity metrics reported without a revenue tie-in
100%
Improvements measured against real revenue
