- 5-Mo
Social Campaign
Looking to grow their community without losing the trust that built it, America Josh partnered with Ranksgiving. From February to June 2025 we managed their social media — keeping the content consistent, community-first, and true to an established personal brand.
About America Josh
America Josh is one of the largest communities for Australians living in the United States — tens of thousands of expats who rely on it to navigate visas, taxes, healthcare, housing and settling into life abroad. It is a loyal audience that values genuinely useful, human content over marketing.
The challenge
America Josh needed a social partner who could keep pace with a fast-growing community without breaking the trust that built it. From February to June 2025, Ranksgiving ran the day-to-day social strategy — every post built around usefulness rather than promotion, matched to a voice the audience already knew.
The result was a steady, on-brand presence that kept a community of tens of thousands engaged — growth earned by being helpful, not loud.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Ranksgiving in February 2025, America Josh has kept a steady, on-brand social presence running for a full five-month campaign. Every post was built around usefulness rather than promotion — protecting the trust of a community of tens of thousands of expats while keeping output consistent and reliable.
Consistent, active social management
Expats in the America Josh community
content — zero paid amplification
A social partnership built on trust
As part of the engagement, America Josh worked directly with a dedicated Ranksgiving social media manager who planned, wrote, and scheduled content week to week — always checked against the voice the community already trusted.
The relationship worked because it stayed quiet. No campaigns, no gimmicks — just steady, useful content that kept a community of tens of thousands engaged for five straight months.
- Organic content strategy
- Community management and engagement
- Weekly publishing cadence
- Brand-voice consistency, protected throughout
100%
Content published on schedule
0
Paid ads or promotions used
5
Months, one dedicated manager
