- 200+
Products Optimised
SuperHeroJackets needed to grow up — from a niche superhero-costume catalogue into a credible genuine-leather brand — without throwing away its existing products or rankings. Ranksgiving repositioned the store one structured step at a time.
About SuperHeroJackets
An ecommerce brand with a large legacy catalogue and real equity in its superhero heritage, moving toward sheepskin, cowhide and suede leather as its commercial core.
The challenge
Rather than noindex the old catalogue, we kept it and rebuilt around it: stronger category architecture, indexable commercial category pages written for distinct search intent (biker vs. moto vs. motorcycle), and product-level SEO across more than 200 products. The homepage was reworked around materials and craftsmanship, with internal links pointing to the new genuine-leather categories.
STRENGTH IN NUMBERS
Business impact
Over 200 products optimised and a category system mapped to real search intent — a big catalogue restructured to actually rank and convert.
Products optimised across the catalogue
Distinct category pages for buyer intent (biker, moto, motorcycle)
Legacy superhero catalogue — indexed, not deleted
The superhero story stayed. The commercial foundation got rebuilt
Most brands facing this choice pick one: keep the legacy catalogue and stay stuck, or delete it and lose years of rankings. We did neither — the old products stayed indexed while the new commercial categories were built around them.
The superhero heritage brought the traffic. The genuine-leather categories are what turns it into a credible, growing commercial brand.
- Category architecture rebuilt around real search intent
- Product-level SEO across 200+ products
- Homepage reworked around materials and craftsmanship
- Internal linking into the new genuine-leather categories
200+
Products optimised across the catalogue
3
Category pages mapped to distinct buyer intent
0
Legacy pages kept and rebuilt around
