- 10x
Search Clicks
BS Surgical Instruments launched a brand-new website and needed a search foundation built almost from zero. Ranksgiving took a UK surgical and dental instrument manufacturer from an invisible domain to one that generates qualified quote requests.
About BS Surgical Instruments
A UK-based manufacturer and global supplier of reusable surgical and dental instruments, serving hospitals, clinics and distributors. The business carries ISO 9001, ISO 13485, and CE/UKCA compliance — real trust signals that the site wasn’t yet using.
The challenge
We rewrote the homepage around “surgical instruments manufacturer UK,” built dedicated OEM and dental-manufacturing landing pages to separate buyer intent, and produced a first phase of around a dozen B2B SEO articles. Technical issues were cleaned up, internal links pointed to quotation pages, and an early link-building campaign established authority for the new domain — deliberately targeting real buyers, not catalogue-scrapers.
Services Used:
STRENGTH IN NUMBERS
Business impact
Technical health score climbed from 61% to 98%. Homepage clicks grew from 4 to 44 and impressions from 222 to 901 in a single 28-day window, with average position improving from around 20 to around 16 — roughly a 10x jump in search clicks from a standing start.
Technical health score improvement
Homepage clicks in 28 days
Search impressions in 28 days
A search foundation built for real buyers
For a manufacturer with real compliance credentials and no digital presence to match, the win wasn’t traffic for its own sake. It was building a site that could carry ISO and CE trust signals into a search strategy designed to reach actual buyers, not catalogue browsers.
For a B2B manufacturer, one qualified quote request outweighs a flood of traffic. That’s what we built toward — and the numbers moved because the strategy was built around that goal from day one.
- Homepage rewrite around core buyer keywords
- Dedicated OEM and dental-manufacturing landing pages
- First-phase B2B SEO articles (~12 pieces)
- Technical cleanup and early link-building campaign
10x
Growth in search clicks in 28 days
98%
Technical health score achieved
4x
Growth in search impressions in 28 days
