- $10K
Reveneu Generated
The primary goal was to establish Kiltist.com as a leading online destination for Scottish clothing and accessories, while achieving substantial growth in sales and brand recognition. But there was more to it and that was connecting with the audience and customers on an emotional level. Kiltist wanted to offer real value to the Scottish heritage and culture for the people with Celtic Backgrounds.
A Sneak Peak Into Kiltist
About Kiltist
The primary goal was to establish Kiltist.com as a leading online destination for Scottish clothing and accessories, while achieving substantial growth in sales and brand recognition. But there was more to it and that was connecting with the audience and customers on an emotional level. Kiltist wanted to offer real value to the Scottish heritage and culture for the people with Celtic Backgrounds.
The challenge
The most important phase of the first three months was building brand awareness across the Scottish community. Various sources were used for that. Those tactics would be more than brand awareness. This was to help with bringing initial sales and prove the pillars of the brand as well.
Services Used:
Process in Details
Work & Process, A-Z
Since partnering with Ranksgiving, Kiltist has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
a. Google Ads Campaign
Google ads are a proven method to bring sales and make a thorough impression regarding brand awareness. We used Google Ads combined with Google Merchants to target the shopping audience in USA.
A $2500 budget was allocated for Google Ads, which resulted in 1.9 million impressions and 8 thousand clicks.
b. Social Media Engagement
- A targeted strategy was implemented on Facebook and Instagram to connect with the audience at a cultural and sentimental level.
- We used Meta ads, and that was fueled by reels, product images with creative designs and even memes.
- We also connected with the Scottish community on Facebook groups to establish a bond and harmony with them on the behalf of Kiltist.
c. Market Research
- In-depth interviews and questionnaires were conducted within the Scottish and Irish communities to understand preferences, affordability, and interests.
- This data-informed product development and content creation strategies.
d. Cultural Connection through Content
- Content creation focused on rich cultural narratives, resonating with the sentimental values of the target audience.
- This approach fostered a deeper connection with customers, enhancing brand loyalty.
e. SEO Strategy
- A comprehensive SEO strategy was implemented, resulting in a domain authority of 34.
- Almost a thousand keywords rank in the top 100 on Google, driving organic traffic to the site.
f. Authentic Link Building
An authentic link-building strategy was employed to enhance the website’s credibility and search engine ranking.
STRENGTH IN NUMBERS
Business impact
Organic transactions increased
Oragnic clicks gained, with improvement of 170%
Improvement in app downloads
Esteemed digital marketing solutions
As part of our partnership, Kiltist benefits from having a dedicated RanksGiving accounts manager who serves as their primary point of contact, working closely with our team of experts to ensure the partnership achieves the desired outcomes. Kiltist has expressed their satisfaction with our collaboration, stating,
Working with Ranksgiving has been a game-changer for us. Their expertise in Google Ads, SEO, and social media took our online presence to a whole new level. They’re responsive, innovative, and genuinely invested in our success. We highly recommend Ranksgiving to anyone looking for top-tier digital marketing services!
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Ad Copy
+$10K
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in social engagement and followers
